Melissa Shanes
Bariatric Clients — A Growing Population
By Melissa Shanes
As a personal trainer and business owner, I am always looking for new ways to build my business and capitalize on my knowledge, experience and passion for health and fitness. I have discovered a specialized niche population that is both growing in numbers and shrinking in size. Let me introduce you to the bariatric client.
Two years ago, a particular client was referred to me for personal training. She was two weeks post-op from gastric bypass surgery. My background includes 17 years in the medical profession as a licensed practical nurse. We were a perfect fit.
It took everything she had to walk into the gym. She was scared and intimidated, but she knew that if her surgery was to be successful, she would need to change her lifestyle. Along with cardio, strength training and stretching, we focused on her getting to know her body, how it feels and what it can do. We discussed nutrition, meal planning and recipes weekly. She expressed emotional and psychosocial experiences that were new to her due to the surgery. As her physical strength increased, she gained mental clarity and emotional stability. Today, she has a sound sense of self, is living a clean and healthy lifestyle and knows she will maintain her 165-pound weight loss for life.
Let’s throw some statistics out there. Morbid obesity is defined as being 100 pounds overweight or having a BMI of 40 or greater. About 15 million people in the United States are morbidly obese, according to the American Society for Bariatric Surgery. In 2006, an estimated 177,600 people underwent bariatric surgery. That number is increasing every year.
Having bariatric surgery is only one piece of the puzzle. It is a tool to help jump-start weight loss by restricting food intake and caloric absorption. Once the initial weight has come off (usually within six to 12 months), patients must do what we all must do to maintain a healthy weight: They must change their lifestyle by incorporating proper nutrition and meal planning, exercise and stress management. They have not managed this successfully in the past. Without professional help, they risk the ability to maintain their weight loss.
Bariatric clients are a specialized and niche market waiting for us to offer our services. There is a tremendous opportunity for fitness professionals to branch out and customize their business to include both pre- and post-bariatric clients.
Understanding this Specialized Niche
Before you can properly and successfully work with a bariatric client, you must first be aware of and understand their specific physical and psychosocial needs. You need to be a lifestyle coach for them, providing a tremendous amount of emotional support and nutrition guidance as well as fitness training.
Most bariatric programs are comprised of a team of professionals that may include — but are not limited to — the surgeon, anesthesiologist, psychologist and nutritionist. These professionals prepare the patient for surgery and their immediate post-operative needs, including pain management, nutrition, activity and returning to work.